As Creative Director, Drew led the visual direction for a global Xbox photography refresh, updating the brand’s lifestyle image library with its latest products. Over three months, he collaborated with nine international photographers and coordinated with internal teams and external production partners to manage every detail. The result was a cohesive, modern library of thousands of images that now powers marketing, retail, and digital efforts across the Xbox ecosystem.
Connecting Global Creatives
Overview
Agency
Ayzenberg
Year
2023
Los Angeles, California, USA
📷: Andrew Wille
New Jersey, USA
📷: Monaris
Berlin, Germany
📷: Thomas Kakareko
Mexico City, Mexico
📷: Oscar Reyes
Vienna, Austria
📷: Melina Wegner
London, England
📷: Mike Will
