Don't Forget To Have Fun

Overview

Simply Play was a Spring brand campaign built around the universal, human impulse to play—stripping gaming down to its purest, most joyful form. The creative approach paired real-world creators known for playful, kinetic content with Xbox Series S and titles that matched their energy—like a Oumi Janta roller skating with a Corvette from Forza Horizon! The campaign was lead with crafty influencer Younes Zarou whose content embodies the heart of ‘play’, resulting in a vibrant mix of organic-feeling content and an relatable hero film that showcased the fun of gaming without overcomplicating it.

Agency

Ayzenberg

Year

2022

Younes Zarou

Content Creator

At 22, Younes has quickly become and international social sensation. He  has create a successful formula—known for visual illusions and dynamic camera tricks, he keeps his fans constantly engaged.

Oumi Janta

Roller Skate Model

Oumi’s talent on skates has no gone unnoticed. Her vibrant personality and smooth moves has lander her broad exposure across social and in collaboration with a variety of brands.

TikTok
Instagram

Henrik Cox

Comedy Skits

Henrik is a content creator who has a limb difference and use his account to make funny and relatable content— often education others on his limb difference and the cool bionic arm he uses day to day.

TikTok
Instagram

Yoanna Dallier

Freestyle Footballer

Yoanna has made waves as one of the top female freestyle footballers in a male-dominated sport. She is consistent, stylish and mixes up all aspects of freestyle allowing her to stay fresh and inspire others.

TikTok
Instagram

Johannes Ridder

BMX Rider

Johannes is a BMX riding content creator. His channel highlights different bike tricks, tutorials, and tips for inspiring others and having fun.

TikTok
Instagram
Impact

The Simply Play campaign brought a fresh, feel-good tone to the Xbox Series S, resonating with a broader, lifestyle-focused audience. The playful, creator-led content broke through traditional gaming ads and drove strong engagement across social, helping reinforce the Series S as the most accessible way to jump into next-gen gaming.