Drew served as primary creative support on Xbox’s global “Simply Next Gen” campaign featuring TikTok sensation Khaby Lame. His role involved supporting the overarching campaign video series and contributing to the ideation and art direction of the visual identity for out-of-home placements. This visual system seamlessly integrated Xbox’s branding with Khaby’s distinctive, minimalist style, resulting in dynamic digital billboards and static assets displayed in high-traffic areas like downtown Los Angeles. The campaign aimed to position the Xbox Series S as an accessible, next-generation console tailored for Gen Z gamers.
There Is No Offseason
Overview
Agency
Ayzenberg
Year
2024
