Client
Nike Basketball
Project

Kobe XI Digital Campaign

Scope
  • Art Direction
  • Narrative
  • UI Design
  • Retouching
Agency

Conscious Minds

Overview

After 20 consecutive seasons in the NBA, Kobe concluded his reign in 2016. To honor his legacy, I teamed up with a team to tackle a 1o-month campaign to release 11 signature shoes that all correlated with a ‘Lesson’ that Kobe would leave behind. The campaign included 11 unique webpages for each shoe— individually crafted with a story and lesson, premium product photography, and art directed layout.

Campaign Narrative

Shoe Production