Project

Nike Photo Collective

Client
Nike
Year

2015

Scope
  • Branding
  • Identity
  • Print
  • Social Strategy
Agency
  • Conscious Minds
Overview

Capturing 'Just do it.'

@Nike was in need of elevating their Instagram channel to a global level. Our team introduced the concept of utilizing talented photographers around the world to capture sport everywhere. As one of the lead creatives on the campaign, I helped launch the Nike sub-brand by crafting an identity system, internal pitch decks, custom invitation and swag for photographer members and monthly

Concept

Identity