College football is back— even in the middle of offseason. With EA’s College Football 2025 coming to Xbox Game Pass, we needed an announce video that would drive fans to jump in and take their favorite team to the championship. From spot treatment to storyboards, Drew helped craft a surprise-and-delight drop that leaned into the absurdity of playing in unexpected places and at unexpected times. The humor did the heavy lifting, and the marketing came along for the ride.
There Is No Offseason
Overview
Agency
Ayzenberg
Year
2024
