Year
2015
Client
Red Bull
Scope

Fixed Perspective

Scope

RedBull Ride & Style is a special event for freestyle fixed gear cycling. To promote the progressive new sport and a new breed of cycling culture, the social content that would be created needed to go to a new dimension. I lead the art direction for a team that crafted a fully analog, forced perspective bike course complete with jumps, rails and half pipes.

Behind the Scenes

Process