Kobe XI Digital Campaign

After 20 consecutive seasons in the NBA, Kobe concluded his reign in 2016. To honor his legacy, Drew tackled a 1o-month campaign to release 11 signature shoes that all correlated with a career ‘Lesson’ that Kobe would leave behind. The campaign included 11 unique webpages for each shoe— individually crafted with a story and lesson, premium product photography, and art directed layout.

Conscious Minds

2023