Another Xbox Series S + Game Pass deal was being offered but it need a fresh approach. As the Creative lead on this promo, Drew art directed the style frames, teamed up with an animation studio to bring the visuals to life, and worked with a copywriter and rap artist to craft a custom song that hit every beat of the offer. The result: a fast-paced, playful spot that made the deal feel as fun as the games themselves.
An Epic Clash of Color
Overview
Agency
Ayzenberg
Year
2023
Impact
With a bold, kinetic graphics approach and original music, the video broke the mold for traditional promo content. It was cut into multiple formats for social and sparked strong engagement across platforms—driving awareness and conversation around the deal in a fresh, unexpected way.
