To launch the new Xbox Elite Series 2 controllers, the creative team kicked off a playful showdown: Team Red vs. Team Blue. Under Drew’s vision casting, narrative crafting, and execution guidance—the incredibly talented crew brought to life an anime-style clash between two color-powered titans, asking fans the ultimate question: which one are you?. The goal was to drive conversation (and choosing sides)— in a fun, personality-driven showdown that kept the spotlight firmly on the controllers.
An Epic Clash of Color
Overview
Agency
Ayzenberg
Year
2023
Impact
The internet jumped in with over 3 million impressions, 15,000 fiery comments and reactions, and 10,000 clicks from players ready to pick their side (and their new favorite controller). And it didn’t stop there. The video campaign went on to win two Clio Bronze awards—for Design and Short Form Video—proving that products can tell a captivating story worth talking about.
