For the 2024 Xbox Games Showcase, the team was tasked with creating key art that captured the scale, energy, and excitement of the event’s major announcements. The visual identity needed to feel premium, unmistakably Xbox, and rooted in the brand’s iconic green. Drew led the visual direction and crafted the final key art, which was then brought to life through motion before being handed off to our internal social media team and event production for full-scale implementation across stage visuals, signage, lanyards, and more.
Make a Lasting Impression
Overview
Agency
Ayzenberg
Year
2023
Impact
The artwork became the face of the event, reaching millions of viewers and fans across the globe. Its success helped solidify the team as a go-to creative partner for high-profile Xbox identity work moving forward.
